A broader marketing picture
Google and search, social media, directories, print and signage, referrals, commercial relationships, community networks, direct outreach, websites and vehicle or uniform branding can all play a part.
How Graham's supports the business · 01
Brand & marketing
Build visibility that matches the business you actually want.
Marketing is not a single channel and it should not run separately from the business plan. Graham's looks at the mix of activity already in place, what is producing customers, what is duplicated and what support will genuinely help.
Match activity to direction
The right marketing mix depends on the work the franchisee wants, the area they want to service, current capacity and the type of customer the business is trying to attract.
Measure what is working
Marketing should be reviewed against enquiries, quoted work, won work, recurring customers and the quality of opportunities created—not simply clicks or impressions.
Coordinate local and Group activity
We look at what the franchisee is already doing and where Graham's can provide useful assets, campaigns, commercial activity or other support.
Your Graham's Discovery Foundation
We start with a Discovery Foundation.
We do this with you, to help you. The Discovery Foundation is a structured review of the business as it actually operates today. For marketing, that means looking across paid and unpaid activity rather than assuming the answer is simply “more leads”.
We do it with you, to help you understand the business and decide what support is actually useful.
Google / search
Facebook / Instagram / social
Local directories / platforms
Letterbox / print / signage
Referral / word of mouth
Real estate / body corporate / commercial relationships
Community / schools / clubs / local networks
Direct business outreach
Existing website / landing page
Vehicle / uniform branding
Why this matters
A healthy marketing program uses more than one vector and is connected to the operator's actual business plan.
This area works with